Cơn sốt kinh doanh trà sữa liệu đã hạ nhiệt?

Trà sữa đã trở lại trong năm 2017 như một cơn bão khuấy động thị trường startup khi nhà nhà mở quán trà sữa, người người kinh doanh trà sữa. Tuy vậy không phải ai cũng biết trà sữa đã đến và ra đi lặng lẽ tại thị trường Việt Nam vào những năm 2007, vậy có gì để đảm bảo rằng lần này không chỉ là một cơn gió thoáng qua?

Cơn bão trà sữa đầu tiên năm 2007

Trà sữa vào những năm 2007 là một cơn bão thực sự tại thị trường đồ uống giá rẻ Việt Nam khi bạn có thể bắt gặp ít nhất là 2, 3 quán trà sữa tại bất kỳ cổng trường THCS hay THPT nào. Trà sữa thời ấy chỉ có giá từ 10 đến 15 nghìn đồng 1 cốc – mức giá khá thấp và vừa phải với túi tiền của đối tượng học sinh – nhóm khách hàng chủ yếu thời bấy giờ. Tuy nhiên, thị trường trà sữa vào thời điểm 2007 – 2008 còn ở mức khá sơ khai, trên thị trường hầu như không có thương hiệu nào lớn và có sự đầu tư. Tất cả các cửa hàng đều ở mức độ tự phát theo mô hình kinh doanh cá nhân, nhỏ lẻ.

Trà sữa được bán tại cổng trường vào những năm 2007

Điều này dẫn đến một hệ quả tất nhiên là không có sự giám sát, quy phạm rõ ràng, không có nguồn hàng, nguồn nguyên liệu lớn, đảm bảo. Nguồn nguyên liệu được nhập đa số là hàng chợ, hàng Trung Quốc nhập lậu. Điều này làm ảnh hưởng rất lớn đến chất lượng và an toàn vệ sinh thực phẩm của trà sữa. Tuy nhiên, bằng sự hấp dẫn và sức ảnh hưởng của mình, trà sữa vẫn cuốn lên một cơn lốc trong giới học sinh.

Quá nhiều bất cập trong việc kinh doanh như vậy nên việc cơn sốt trà sữa bị vùi dập thẳng tay trong những năm 2008 là điều mà hầu hết các chuyên gia đều có thể dự liệu được. Thị trường phản ứng với tin tức trà sữa sử dụng trân châu Trung Quốc độc hại một cách quyết liệt nhưng không quá bất ngờ.

Trà sữa những năm gần đây

Bẵng đi một khoảng thời gian, trà sữa lại trỗi dậy tại thị trường Việt Nam một cách mạnh mẽ. Lần này, có quy mô lớn hơn, chính thức hơn và nhanh chóng đứng vững chân trên thị trường. Không còn là một loại thức uống giá rẻ cho học sinh như trước, lần này cơn sốt trà sữa mang theo uy thế của một kẻ đã là bá chủ tại các thị trường khó tính nhất của châu Á như Nhật Bản, Hongkong, Đài Loan, Trung Quốc,…. Với sự tham gia của các thương hiệu tầm cỡ quốc tế như Ding Tea, Gong Cha, Toco Toco,…. trà sữa đã trở thành một loại thức uống nhắm vào đối tượng rộng lớn hơn – những người trẻ, có khả năng chi trả tốt hơn, yêu cầu cao về chất lượng và phong cách, điều mà bản thân trà sữa có lợi thế hơn so với các loại đồ uống khác.

Bước chân đầu tiên đặt nền móng cho sự phát triển của trà sữa Việt Nam là Ding Tea, đã có hàng trăm cửa hàng tại Đài Loan và Trung Quốc, Ding Tea nhanh chóng triển khai hàng chục chi nhánh trên khắp Việt Nam và trở thành thương hiệu trà sữa số một cả nước vào những năm 2013 – 2014. Nhờ sự thành công to lớn của Ding Tea, các thương hiệu nước ngoài như Gong Cha, Toco Toco, Royal Tea,… có thể nhìn thấy tiềm năng to lớn của thị trường Việt Nam. Bên cạnh đó, các nhà đầu tư trong nước cũng không hề kém cỏi với các chuỗi cửa hàng trà sữa Tiên Hưởng, Xing Cha,….. mọc lên trên khắp mọi miền tổ quốc.

Các thương hiệu trà sữa lớn đổ vào thị trường Việt Nam

Đến năm 2017, trà sữa đã trở thành một trong những thị trường sôi động và có tốc độ phát triển nhanh nhất trong nền kinh tế Việt Nam với tốc độ tăng trưởng lên tới 20% một năm, nhanh gấp 4 lần tốc độ phát triển chung của nền kinh tế.

Lợi thế khi kinh doanh trà sữa vào thời điểm hiện tại

Mỗi ngày có hàng chục nghìn cốc trà sữa được bán ra và nhu cầu càng ngày càng tăng khi  các công thức trà sữa có thể dễ dàng biến tấu, kết hợp để phù hợp với càng nhiều đối tượng hơn nữa. Nếu được cập nhật và cải tiến thường xuyên, bạn sẽ chẳng bao giờ cần lo lắng trà sữa của mình sẽ không bán được.

Kinh doanh trà sữa là mô hình kinh doanh không giới hạn về đầu tư, bạn có thể bắt đầu với vài trăm nghìn để kinh doanh theo kiểu bán hàng online cho tới vài tỷ để kinh doanh theo kiểu nhượng quyền, mỗi mô hình kinh doanh lại có một ưu thế và nhược điểm riêng tùy vào nhu cầu và yêu thích cá nhân

Tiềm năng của thị trường khu vực nông thôn, ngoại thành chưa được khai thác. Trà sữa là loại đồ uống khá dễ uống và giá cả không cao, vì vậy nó có thể rất dễ dàng thích ứng với các khu vực nông thôn, ngoại thành. Dù vậy, khu vực này vẫn chưa được các thương hiệu lớn chú ý và đây có thể là cơ hội của bạn.

Bạn có thể dễ dàng tìm đến các trung tâm dạy pha chế trà sữa, các cộng đồng, hội nhóm về kinh doanh trà sữa để học tập và hấp thu kinh nghiệm cho việc kinh doanh của mình.

Những khó khăn

Những vị trí đẹp, đắc địa hầu như đã bị các thương hiệu lớn chiếm lĩnh, rất khó để có thể cạnh tranh với các thương hiệu này khi bạn chỉ vừa mới bắt đầu, tất nhiên đây không phải là vấn đề nếu bạn nhượng quyền từ các thương hiệu khác.

Rất ít nơi có thể bảo hành, sửa chữa các loại máy móc phục vụ kinh doanh trà sữa như máy định lượng, máy dập nắp,…. Hiện nay tại Việt Nam chỉ có duy nhất Autoshop cung cấp dịch vụ bảo hành trực tiếp cho các loại máy này.

Thị trường quá lớn đồng nghĩa với tốt xấu lẫn lộn, bạn cần rất cảnh giác khi tìm kiếm nguồn hàng, máy móc cho thương hiệu của mình.

Tham khảo một số loại máy móc cần thiết:

Máy định lượng đường

Máy dập nắp cốc

Máy đun nước nóng siêu tốc

Dù sao đi nữa, kinh doanh trà sữa cũng là một hình thức cực kỳ hấp dẫn và phù hợp với hầu hết mọi đối tượng. Tất nhiên, kinh doanh chưa bao giờ là dễ dàng và bạn cần có một kế hoạch kỹ càng và chặt chẽ để có thể thành công.

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